Where Brands Come to Life

Netchex

As Netchex’s brand manager for the past twelve years, I have poured my heart and soul into shaping our brand. I either custom-made every element or oversaw every decision, ensuring each aspect aligns with our vision.Through dedication and creativity, I have crafted an identity that deeply resonates with our audience, capturing Netchex's spirit and ambitions. Together with a talented team, I have cultivated a look, feel, and set of goals embodying professionalism, innovation, and excellence.This journey has been a labor of love, driven by the desire to see Netchex flourish. Whether designing visuals, curating messages, or strategizing objectives, my commitment remains steadfast and my excitement fort he future unbounded. Netchex stands today as a testament to twelve years of dedicated brand stewardship, thoughtfully curated to elevate our presence and drive our mission forward.

I am proud to share that throughout my tenure, I have expertly managed each of the following aspects:

Brand Strategy Development
Team Leadership
Market Reserach
Marketing & Ad Campaigns
Budget Management
Performance Metrics
Videos
SEO/SEM
Collateral
Event Planning
Product Launches
Website

Netconnect Conferences

As the award-winning brand manager for Netchex's annual conference, Netconnect, I led and designed all branding aspects for each and every conference Netchex hasever had. Netconnect is an HR technology event held in New Orleans, attracting hundreds of attendees, with a packed itinerary including HR best practices, information security, and leadership training. My role as brand manager was pivotal in shaping the identity and experience of Netconnect.  My role extended beyond mere design; it encompassed creating a cohesive and memorable brand experience that fostered engagement and connection. Once the theme was determined, I crafted the entire look and feel of the event, ensuring immersive experiences with consistent visual identity.

Every year my efforts helped elevate the conference, creating impactful experiences that resonated with attendees. The success of Netconnect's branding, reflected in positive feedback and industry accolades, solidified its reputation as a premier HR technology event. My ability to translate the conference's vision into a captivating visual narrative earned me recognition as a leader in branding excellence. It is with immense pride that I look back on my contributions to Netconnect, knowing that my efforts helped elevate the conference to new heights and solidified its reputation as a premier event in the HR technology space.

Netchex Sales Kickoffs

The middle of February has become a highly anticipated time for over 100 Netchex sales executives as they look forward to a prestigious two-day event, Sales Kickoff. Each year, a different location across the United States is selected, with past venues including Nashville, Orlando, and New Orleans.

As the brand manager of this conference, I was entrusted with the critical task of bringing the brand theme to life and ensuring that each year's event is the most engaging and well-organized conference yet. From themes like "Play to Win" to "Be Your Own Hero," I crafted an immersive two-day training experience for sales executives. My responsibilities included managing all facets of branding, such as videos, badges, signage, presentations, and more. I ensured that every aspect encountered by the executives is cohesive, impactful, and memorable.