I've developed and launched countless websites, as well as spearheaded ongoing content creation, website maintenance, and enhancements, ensuring seamless user experience, brand consistency, and up-to-date information without reliance on external maintenance services.
I also drove the technical implementation of SEO optimization strategies to enhance search engine visibility, site performance, and targeted content delivery. For Netchex, I implemented foundational SEO, SEM, web design and product-led marketing principles for meaningful growth results including 38% increase in organic web traffic and 34% growth in sales qualified opportunities contributing to $6.7M in C/W revenue.
Throughout my tenure at Netchex, I continuously refined and enhanced our website. In pursuit of maintaining adherence to best practices and staying at the forefront of design trends, site performance, and SEO standards, I executed five distinct comprehensive website overhauls.
Netconnect, Netchex’s esteemed client conference, has been a cornerstone event every October for the past 12 years. Netconnect continues to set the benchmark for HR conferences, fostering a collaborative and forward-thinking environment for industry professionals. This year’s theme, “Beyond HR,” highlighted the evolving landscape of human resources and was met with resounding success.
Approximately 300 attendees gathered from all over the US for this influential HR conference, celebrating its growth and impact on the industry. This year, the conference witnessed a significant 42% increase in attendance, reflecting the heightened interest and relevance of the event.User engagement across the conference site saw a remarkable 126% uptick, demonstrating the participants' active involvement and enthusiasm for the various sessions and activities.
The Bertha Townsend Brown Family Reunion was held over a weekend in June at Sweet Lake Farms, located in the picturesque rural landscape of Louisiana. In homage to the cherished Sunday gatherings at Ma-Ma’s country home, the BTB Family Reunion served as a heartfelt celebration of kinship, culinary delights, and treasured memories.
This dedicated website provided a comprehensive hub for attendees to acquire information about the weekend event, including details about the local area and accommodations. It also offered an avenue for participants to see the guest list, upload photographs to the online family gallery, and access a myriad of other features designed to enhance the reunion experience.The BTB Reunion was a remarkable success, attracting over 150 attendees who came together to honor their shared heritage and create lasting bonds.
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